Five Ways to Increase Your Online Leads (and Avoid Those Time-Consuming...
If you could avoid just one or two of those time-consuming networking meetings this year, would you be interested? One way to do that is to beef up your online presence with these five fast and simple...
View ArticleA Sneak Peek into Accountant’s Accelerator 2013
If you were on the webinar today, thanks for joining me. My goal was for you to be able to make a wise decision about whether you’d like to join the Accountant’s Accelerator 2013 program. If you...
View ArticleThe Five Biggest Social Media Mistakes of Accounting Firms
Social media is all the rage, and there’s lots of pressure on small business owners – from friends, coaches, and especially social media vendors – to get you to use social media in your marketing. In...
View ArticleSeven Hot Lead Generation Methods for Accountants
When accountants think about lead generation, methods like telemarketing and direct mail might instantly come to mind. (You might also have a really negative connotation of these methods, but if you...
View ArticleThe Five Most Costly Marketing Methods for Accounting Practices
There are a couple dozen different marketing methods that you can use to build your practice, but they are definitely not created equally. In fact, some are so ineffective and costly, that we really...
View ArticleAre Accountants Newsworthy? You Bet!
As a marketing channel, public relations is one of my personal favorites. It includes getting mentioned in news or trade media and publications, having an article you wrote published or reprinted,...
View ArticleYour Most Valuable Business Asset
One of the most valuable assets I have is my list of clients and subscribers. I wouldn’t be in business if it weren’t for my clients, and I am grateful for each of you every day. Big Benefits Keeping...
View Article6 Marketing and Selling Metrics Accountants Should Measure
One way I try to help accountants embrace marketing is to fill my training sessions with spreadsheets and numbers, things that most accountants love working on. There’s a lot of insecurity around...
View Article5 Ways to Attract Higher-Quality Clients
Many accountants serve clients with extremely small businesses that gross six figures a year or even less. These clients are prone to being price-sensitive and often struggle with budgets and cash...
View ArticleSeven Quick Social Media Tips
It’s likely your friends and peers are urging you to get on the social media bandwagon. Hearing about social media is unavoidable these days. We have many clients that feel stressed about the whole...
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